Michelob Ultra

For the Michelob Ultra x Frost Bank Center collaboration, Frenzy was entrusted with designing premium, visually striking environment graphics that brought the Michelob Ultra brand to life. The Frost Bank Center is one of the largest and most prominent indoor venues in San Antonio, attracting over 100,000 visitors each month, with the Michelob Ultra space being the second-largest in the venue. Using dynamic visuals and immersive design elements, we created a space where guests could not only engage with the brand but feel its energy in every corner.

Client
Michelob Ultra

Year
2024

Role
Space Graphics
Branding Integration
Art Direction

Produced by 160over90

We drew inspiration from the soul of San Antonio, incorporating its vibrant music, rich culture, and historic landscape into the design.

  • Textural Contrast

    The textural contrast between the San Antonio skyline, organic topography drawings, and photography created a dynamic visual harmony that blended the urban with the natural. By juxtaposing these elements, the design reflected the unique spirit of San Antonio, where modernity and nature coexist.

  • dynamic photographic imagery

    We Incorporated dynamic photographic imagery into the design, reflecting the excitement of the many sporting events and concerts hosted within.