LCS PROMO video

For Riot Games’ LCS season kickoff video, we collaborated with their production team to create a faux, stylized Cloud9 pop-up merch shop. The space brought together iconic players from past eras and current talent, framing the upcoming season through Cloud9’s history.

Custom props and set details paid homage to iconic team memes and moments, layered alongside historic merch as visual callbacks for longtime fans. A custom acrylic sign anchored the build, while the lighting, styling, and color palette were dialed in to reflect Cloud9’s brand.

Client
Riot Games

Year
2026

Role
Set Fabrication
Set Design
Art Direction

Directed/Produced by Riot Games In House Team

Hat (1).gif
Wide.gif
Magazine.gif

A pop-up tribute to Cloud9 history.

  • Custom props

    We developed a suite of custom props that blended humor, nostalgia, and brand storytelling. This included a custom acrylic sign, faux magazine cover, “Body by Jensen” cologne bottles, Meteos’ glasses display ads, and oversized graphic tees featuring Zven’s iconic face.

  • layout and lighting

    We worked with the director to develop a set layout that kept talent movement and camera angles in mind. Clothing racks were lined through the middle pathway to allow more opportunities for action to occur in the mid-ground of the shot.

    Lighting was designed to feel elevated and punchy, rigged throughout the hat display and secondary merch wall in a vibrant blue.